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The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs, by Kevin D. Johnson
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To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others—you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs.
In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one.
In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth.
Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.
- Sales Rank: #11336 in Books
- Brand: Brand: Johnson Media Inc.
- Published on: 2013-01-22
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .67" w x 6.00" l, .87 pounds
- Binding: Paperback
- 268 pages
- Used Book in Good Condition
Review
"This book is where every 'wannabe' entrepreneur should start...these potentially controversial mindsets ring true. Enjoy."
-Martin Zwilling, contributor, Forbes
"In our current time, it's essential to share any type of business knowledge that we attain, and Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age."
-Vivian Giang, reporter, Business Insider
"Kevin has done a remarkable job synthesizing the key points about successful entrepreneurship. In valuable detail, he discusses his own enlightening experiences and those of well-known entrepreneurs to help readers get it right the first time. This book is an important resource for current and aspiring entrepreneurs."
-Eric Overby, Ph.D., assistant professor, Scheller College of Business, Georgia Institute of Technology
"In this commendable work, Kevin has emboldened a movement very dear to my heart: making entrepreneurship accessible and a viable option for millions of young people around the world."
-Scott Gerber, founder, Young Entrepreneur Council; author, Never Get a "Real" Job
"Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. Cleverly interweaving the lessons from his rich experience with those of business moguls who we all admire, Kevin exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entrepreneurship brings. Well done."
-Andrew Young, former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations
"Kevin stitches together actual life scenarios and outcomes that every entrepreneur needs to understand. This book doesn't live in the clouds like some others do. Real life for real business builders... read it!"
-Devon Wijesinghe, serial entrepreneur; chairman, Insightpool; director, Atlanta Technology Angels
"Kevin has just given us the next best how-to handbook on starting, building, and sustaining your own business. It is written with such clarity and with commonsense lessons that truly hit the mark, turning complex concepts into simple applications."
-Kent Matlock, CEO, Matlock Advertising and Public Relations
"The Entrepreneur Mind provides an easy-to-understand blueprint for success. It can be used by anyone wanting to make their dream a reality or aiming to take their business to the next level. In this book, Kevin gives key step-by-step principles for building a strong business foundation from idea to execution, and it is truly a must read for everyone ready to step out on faith to start their own enterprise."
-Samuel T. Jackson, founder, chairman, and CEO, Economic Empowerment Initiative Inc., and member, U.S. President's Advisory Council on Financial Capability
"Wow! Within minutes of reading this book, the business strategies and secrets that Kevin shared more than paid for the price. I highly recommend this book to entrepreneurial newbies, seasoned pros, and everybody in between. Buy it, use it, and watch your business grow!"
-Shaun King, founder, HopeMob
"Kevin's book is thought-provoking and insightful. Readers will be challenged on their own beliefs and characteristics regarding entrepreneurship. It is full of rich ideas on how to develop an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble."
-Christopher Hanks, director of Entrepreneurship Program, University of Georgia
About the Author
Kevin D. Johnson, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses. As an innovative leader, he has appeared on ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal. Moreover, he has appeared on CNN frequently.
Before founding his company in 2000, he engineered web applications and produced computer software for leading companies. He was a software programmer for IBM and a webmaster for CNN Interactive. He also worked for Arthur Andersen Worldwide as a business consultant and software developer.
Hailing from Boston, Massachusetts, Kevin attended Morehouse College in Atlanta, Georgia, where he studied computer science as a NASA scholar and Spanish, graduating with honors. While in college, he started Johnson Media Inc., which in 2000 created one of the first online content management systems, called OmniPublisher. He later sold it to a publishing company, earning the distinction as a social media pioneer. Realizing the tremendous opportunity in applying Internet technologies to media and marketing, he decided to focus his business on this growing market.
Recently, Kevin was the director of economic gardening for the Technology Association of Georgia (TAG), one of the nation’s largest nonprofit trade organizations for technology. In this role, he was responsible for leading an innovative approach to economic development that focused on providing resources to high-tech businesses located in Georgia’s coastal region.
In his spare time, Kevin enjoys listening to salsa and jazz, playing piano in his Latin band, reading, golfing, traveling, and running half marathons. He is a member of the Apex Society, the Young Entrepreneur Council (YEC), and a former board member of the Atlanta Business League (ABL). He lives in Atlanta, Georgia, with his wife and son.
Most helpful customer reviews
154 of 167 people found the following review helpful.
Author is too self-absorbed.
By Maddox
I have read hundreds, if not over one thousand business and self-help books; never seen an author so focused solely on himself and his accomplishments. I have read books by Trump where he is pompous, but one could easily argue Trump has fully earned it. I understand an author needs to build credibility with his/her audience, but an author must build credibility with facts and less about opinions. Directly comparing one of his college start-ups to Facebook, friends think I am a genius because I scored so high on the SAT, brilliant programmers like us, etc. Visited Harvard Business School, but just not for him, his time is just too valuable to waste on an MBA at Harvard. The self promotion was so great, it made it difficult to understand his points he was trying to convey. The author is convinced every business he ever started became best in class. I found the content to be informative and I liked how each chapter was a short factoid. Repeated same facts over and over too much as if each chapter was its own separate publication, we learned ten times that he attended Morehouse College. Many of the points were very valid, but author needs to find better ways to convey points than always his own experiences blown up with grandiose adjectives.
85 of 93 people found the following review helpful.
268 pages of the author stroking his own ego...
By Rossef
I can't believe this has maintained a 5 star rating, because I honestly found it quite difficult to get through the whole thing. I'm glad I read it though, because it showed me the kind of person and entrepreneur I do NOT want to become.
Kevin Johnson uses every page of this book to stroke his own overinflated ego, even saying at one point during his chapter on the necessity of being crazy that "maybe I am crazy - crazy rich, that is..." He talks about his soirees with Kanye West and President Obama and millionaire doctors on a private 18-hole golf course. This is all great and I understand that he's trying to show and illustrate what the entrepreneurial spirit can bring you, but for the love of god...the whole book was that kind of s***!
One particular chapter stands out to me as exhibit A to prove my point: In his chapter on spending time with people smarter than yourself, he starts with "The average person is intimidated by smart people. I know firsthand..." You might expect him to immediately go on to say he's spent time with people who humbled him in some form or fashion, but no, the next sentence is "whenever people find out what I scored on an SAT exam, they are shocked. Some try to stump me on the spot with a complex riddle or math question. Others just look at me in disbelief or with gut-wrenching jealousy. I can sense their fear of being judged." So yeah, he was referring to HIMSELF as the one people are intimidated by.
Throughout the book, he constantly compares himself to both Mark Zuckerberg and Steve Jobs. Quote: "As I watched my life play out on the big screen in the movie 'The Social Network,' I smiled, reminiscing about my college days when I, too, was an instant campus superstar like Mark Zuckerberg, cofounder of Facebook....Naturally, with my newfound fame came the groupies, the women who didn't necessarily have an interest in me as much as my ability to rub elbows with moguls like P. Diddy and Kanye West."
I can't necessarily say I regret reading the book, because some of the 100 points are actually useful - but I would have preferred to read it in a blog format with merely the list of 100 points, the quotes he adds underneath each chapter heading and that's it. I could do without Kevin Johnson's comments on how great he is and how everyone should aspire to be just like him. I find it ironic that he includes a chapter on entrepreneurs being humble (i.e. Mark Zuckerberg living a normal life despite being a billionaire), because he needs a dose of his own medicine.
26 of 28 people found the following review helpful.
Would not recommend.
By D.M.
Also amazed how it has such high ratings - overall generic advice, repetition of stories, tailored for younger vs. experienced audience. Minimal substance. Would not recommend.
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